Iceland shoppers could win a £10,000 prize by buying one thing

The prize winner will be announced on Christmas Day

Iceland and The Food Warehouse are giving shoppers a chance to win a £10,000 cash prize when they purchase the Iceland Luxury Gold Billionaire Bar dessert. The give-away comes following Iceland’s decision to forego their Christmas TV ad, announcing they would instead invest the funds into keeping prices low for customers to support them through the cost-of-Christmas crisis.

To be in with the chance of walking away with the equivalent of two years’ worth of food shopping, customers need to:

1. Purchase the Iceland Luxury Gold Billionaire Bar dessert any time from the 5 to 21 of December; and
2. Scan their Bonus Card (in-store) when completing their transaction, or ensure they check out (online) with a registered Bonus Card-linked account.

The winner will be announced on Christmas Day and, once the winner has confirmed acceptance of the prize, the cash will be transferred to their bank account within 14 days.

The Iceland Luxury Gold Billionaire Bar dessert is made up of blonde chocolate, a Belgian dark chocolate mousse and caramel sauce on a digestive biscuit base.