Boots' 'incredible' £32 designer perfume is such a head-turner people are being stopped by strangers in the street
(Image: Armani)

Boots' 'incredible' £32 designer perfume is such a head-turner people are being stopped by strangers in the street

The Armani perfume would normally cost £60, but has been slashed to £32 in a limited time Boots beauty deal

by · Manchester Evening News

Boots customers are flocking to buy a 'gorgeous' perfume that smells so good, strangers are said to stop to compliment wearers of the scent. Emporio Armani Diamonds Eau de Parfum would typically cost £60 for a 50ml bottle, but has now been slashed down to almost half price at £32 at Boots for a limited time, making it the perfect Christmas gift, or a steal for those in need of a new perfume.

It opens up with notes of lychee and raspberry, which are quite popular notes in more recent releases such as Kayali Eden Sparkling Lychee or the £270 Parfums de Marly Delina Exclusif. It's heart notes are really where the floral touch comes in with notes of Rose, Patchouli, Freesia, Cedar and Lily-of-the-Valley.

Like many amber gourmands it has warm base notes of Vanilla, Amber and Vetiver. Fragrance fans love it, insisting that it's the ' best perfume they've ever bought' and that they've been stocking up on it year after year.

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The Armani perfume has got an average rating of 4.7 across 377 reviews and 91% of shoppers surveyed insisted they'd recommend it. It's been praised for its 'incredible smell' that's feminine without being sickly sweet.

One shopper wrote: "Been buying this perfume for around a year and a half now and I’m still as in love with it as I was when I first purchased it! My mum has now purchased a bottle too. Even had strangers asking me what I was wearing as they loved it! One person even told me I smelt ‘incredible’ so u cannot go wrong with this perfume! Best fragrance I’ve ever bought I love it and would recommend to anyone! Best smell a woman can wear!"

A second penned: "This is a lovely smelling perfume that I bought for my daughter and putting away for Christmas. Great value as it was practically half price for 100 ml bottle."

Boots' 'incredible' £32 designer perfume is such a head-turner people are being stopped by strangers in the street
(Image: Armani)

A third added: "This perfume is really gorgeous, not too overpowering but still really feminine without being too sickly sweet. It really is like a ‘you but better’ kind of smell. I have repurchased this several times, highly recommend."

A fourth said: "Received this as a gift off my boyfriend last week, it was a lovely surprise as it wasn't for any particular occasion. All I can say is WELL DONE TO HIM. The smell is gorgeous. Everybody compliments me when I wear it, the packaging was also really lovely. The bottle itself is beautiful and feminine as is the scent itself. Not too over powering, perfect for both day and night.

"I do find that it wears off slightly after a couple of hours but other reviews say otherwise so maybe it's just because I'm wearing it that I stop smelling it after a while. Absolutely gorgeous and I would recommend it to anybody. I DO recommend it to everybody!"

Fans of this scent tend to also enjoy Parfums de Marly Delina Exclusif which shares notes of lychee, rose, wood and vanilla. You can get Emporio Armani Diamonds Eau de Parfum for just £32 on Boots.